Vision
& Mission
& Mission
Vision
To be the Middle East’s leading copper rod producer, setting standards of excellence in processing and marketing of copper rod that meet and exceeds the regions needs.
This Vision will be achieved with the growth of copper rod business responsibly for the benefit of stakeholders that include Customers, Employees, Suppliers, Communities and Shareholders.
Key to Success
Health, Safety & Environment | Uncompromised quality | Excellence in customer service | Optimization of supply chain | Innovation
Mission
UCR’s production line is the largest of its kind in Middle East with various rod sizes in production.
To produce highest quality copper rods conforming & exceeding the international standards
To meet the customer delivery schedules and provide them with highest quality of services
Develop and Establish strategic alliances with key suppliers of raw materials
Develop and maintain excellent relationship with all value adding factors of the supply chain
Provide safe and healthy work environment and treat all employees with respect and dignity
